FACEBOOK FOR SMALL BUSINESS
Home ︎︎︎ Facebook for Small Business
Client: Facebook + Instagram
Role: Copywriting, Creative Strategy
Date: June 2019 - June 2021
Role: Copywriting, Creative Strategy
Date: June 2019 - June 2021
The small business team (SMB) at Facebook creates web resources and campaigns to help entrepreneurs make the most of their presence on Facebook and Instagram.
As the first dedicated, in-house copywriter hired by the team, I crafted copy for multi-platform campaigns and customer-facing websites designed to make Facebook’s advertising tools accessible to small business owners.
Projects include the Facebook for Small Business homepage, the COVID-19 Business Resource Hub, custom ad guides and plans, and developing team guidelines for language, style, voice and tone.
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As the first dedicated, in-house copywriter hired by the team, I crafted copy for multi-platform campaigns and customer-facing websites designed to make Facebook’s advertising tools accessible to small business owners.
Projects include the Facebook for Small Business homepage, the COVID-19 Business Resource Hub, custom ad guides and plans, and developing team guidelines for language, style, voice and tone.
