IMPRINT PROJECTS
Home ︎︎︎ Imprint Projects
Project: Imprint Projects (Various)
Role: Copywriting, Creative Strategy, Programming
Date: Jan. 2022 - Dec. 2022
Role: Copywriting, Creative Strategy, Programming
Date: Jan. 2022 - Dec. 2022
Imprint Projects was a post-advertising agency with offices in Los Angeles, New York and San Francisco.
For Imprint, I took on a variety of roles on major campaigns executed for brands including Eventbrite, Patreon, Smashbox Cosmetics, Lady Gaga’s Born This Way Foundation, and Google.
Depending on the project, responsibilities included copywriting and crafting language for digital and print materials, scripting and creative strategy for video, and selecting and booking artists and performers for live experiences. Selected clients and projects below.
PATREON
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︎︎︎ Works in Progress @ SXSW
Reimaging the SXSW showcase from the ground up with a two-day program offering a window into the worlds Patreon creators are building in real time. Performers include Pussy Riot, Chapo Trap House, Madison McFerrin and more.
In addition to the programming itself, the team at Imprint developed a variety of print and digital materials, including a print zine featuring in-depth interviews and features on participating artists, written and edited by Will.
Role: Copywriter & Strategist
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SMASHBOX COSMETICS
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︎︎︎ Smashbox Open Studios
An artist residency program geared to challenge traditional beauty ideals and connect with Gen Z. Particpating artists include Uzumaki Cepeda, Randijah Simons, and Gabriela Ruiz.
Role: Copywriter
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EVENTBRITE
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︎︎︎ Reconvene Platform
A global community for event creators, including an accelerator program providing direct support to emerging event creators building community and shaping culture
︎︎︎ Reconvene Summit
Empowering creators to shape culture, build community, and spark connection through live experiences.
︎︎︎ Born This Way Foundation Re.Mixer Festival
A next-generation wellness festival designed to connect young people and raise awareness about mental health. Executed in collaboration with Lady Gaga’s Born This Way Foundation.
Role: Copywriter & Creative Strategist
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For Imprint, I took on a variety of roles on major campaigns executed for brands including Eventbrite, Patreon, Smashbox Cosmetics, Lady Gaga’s Born This Way Foundation, and Google.
Depending on the project, responsibilities included copywriting and crafting language for digital and print materials, scripting and creative strategy for video, and selecting and booking artists and performers for live experiences. Selected clients and projects below.
PATREON
︎︎︎ Works in Progress @ SXSW
Reimaging the SXSW showcase from the ground up with a two-day program offering a window into the worlds Patreon creators are building in real time. Performers include Pussy Riot, Chapo Trap House, Madison McFerrin and more.
In addition to the programming itself, the team at Imprint developed a variety of print and digital materials, including a print zine featuring in-depth interviews and features on participating artists, written and edited by Will.
Role: Copywriter & Strategist
SMASHBOX COSMETICS
︎︎︎ Smashbox Open Studios
An artist residency program geared to challenge traditional beauty ideals and connect with Gen Z. Particpating artists include Uzumaki Cepeda, Randijah Simons, and Gabriela Ruiz.
Role: Copywriter
EVENTBRITE
︎︎︎ Reconvene Platform
A global community for event creators, including an accelerator program providing direct support to emerging event creators building community and shaping culture
︎︎︎ Reconvene Summit
Empowering creators to shape culture, build community, and spark connection through live experiences.
︎︎︎ Born This Way Foundation Re.Mixer Festival
A next-generation wellness festival designed to connect young people and raise awareness about mental health. Executed in collaboration with Lady Gaga’s Born This Way Foundation.
Role: Copywriter & Creative Strategist
