WORLDLY
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Project: Worldly
Role: Copywriting, Creative Strategy
Date: January - June 2023
Role: Copywriting, Creative Strategy
Date: January - June 2023
Worldly is the planet's most comprehensive impact intelligence platform. It's also the exclusive home of the Higg Index, the most widely adopted sustainability framework in the apparel industry.
In 2023, Higg relaunched as Worldly. Building on the language developed by Watson Creative, I worked closely with Worldly’s creative team to refine messaging across assets laying out the company's identity, values and core suite of products to prepare for launch.
For the rebrand, we focused on making the technical more approachable, leading with a future-forward story about a generational shift in how consumer goods are made.
Assets I wrote and edited for include the new Wordly homepage, About Us, solutions guides, and internal branding guidelines.
I also crafted content for Worldly’s blog, which features tips and resources for sustainability professionals.
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In 2023, Higg relaunched as Worldly. Building on the language developed by Watson Creative, I worked closely with Worldly’s creative team to refine messaging across assets laying out the company's identity, values and core suite of products to prepare for launch.
For the rebrand, we focused on making the technical more approachable, leading with a future-forward story about a generational shift in how consumer goods are made.
Assets I wrote and edited for include the new Wordly homepage, About Us, solutions guides, and internal branding guidelines.
I also crafted content for Worldly’s blog, which features tips and resources for sustainability professionals.
