https://willbundy.info Will Bundy Fri, 29 Mar 2024 01:00:35 +0000 https://willbundy.info en https://willbundy.info/Main-page Mon, 13 Dec 2021 21:09:47 +0000 Will Bundy https://willbundy.info/Main-page WILLBUNDY <img width="350" height="350" width_o="350" height_o="350" data-src="https://freight.cargo.site/t/original/i/419010c7a769291146de46b07fd057bd873b1d78e76f7dc0d6edb9210ee5568c/ezgif.com-gif-maker.gif" data-mid="193423777" border="0" data-scale="46" src="https://freight.cargo.site/w/350/i/419010c7a769291146de46b07fd057bd873b1d78e76f7dc0d6edb9210ee5568c/ezgif.com-gif-maker.gif" /> I’m a storyteller, producer and creative strategist based in Oakland, California. I craft language and live experiences that help people connect more deeply — with ideas, with art and culture, and with each other. A co-founder of the festival series FEELS and the arts space Eternal Now, I specialize in bringing to life the voice, creative vision, and cultural identity of brands and events. For 15+ years, I’ve been dreaming up programming and writing about the arts. I’ve been copywriting — in-house and freelance, for brands and agencies — since 2017. I’m always looking for inspiring folks to work with. SAY HI ︎ ︎ Email︎ Instagram︎ LinkedIn CLIENTS +&nbsp; COLLABORATORS ︎ BAMPFA Chan Zuckerberg Initiative Eventbrite The FADER Goldenvoice Google Instagram The Lab Lagunitas Patreon Red Bull Music SFMOMA Smashbox Vice Worldly SELECTED PROJECTS ︎ CLICK THRU FOR DETAILS <img width="1536" height="996" width_o="1536" height_o="996" data-src="https://freight.cargo.site/t/original/i/07118f96edb6b5fcf60297c96fe7e829f044c14606f8664080d0f898296b9976/nownownow-1-1.jpeg" data-mid="193166381" border="0" src="https://freight.cargo.site/w/1000/i/07118f96edb6b5fcf60297c96fe7e829f044c14606f8664080d0f898296b9976/nownownow-1-1.jpeg" /> ETERNAL NOWCuration + Identity + Programming In 2022, I founded Eternal Now, a book and record shop, growing archive, and communal space for the arts in the heart of West Oakland. READ MORE 2022 - NOW <img width="1610" height="1073" width_o="1610" height_o="1073" data-src="https://freight.cargo.site/t/original/i/1db9d394f915d9cea7445454e77055b0149fb46f0a714d15b40c89a3ed0c8036/booth-Cropped.png" data-mid="207838920" border="0" src="https://freight.cargo.site/w/1000/i/1db9d394f915d9cea7445454e77055b0149fb46f0a714d15b40c89a3ed0c8036/booth-Cropped.png" /> WORLDLYCopywriting When the planet’s most comprehensive sustainability intelligence platform took on a rebrand, I helped them sharpen key messaging before the launch.READ MORE 2023 <img width="3096" height="2064" width_o="3096" height_o="2064" data-src="https://freight.cargo.site/t/original/i/431bd3665cb8991fb5e1d31cfabc3de1271202c16be42f59dd761b5636916bc9/20220331_Smashbox_FullEdit_ML-25.jpeg" data-mid="156129358" border="0" src="https://freight.cargo.site/w/1000/i/431bd3665cb8991fb5e1d31cfabc3de1271202c16be42f59dd761b5636916bc9/20220331_Smashbox_FullEdit_ML-25.jpeg" /> IMPRINT PROJECTSCopywriting + CurationAs part of the team at the award-winning “post-advertising” agency, I helped dream up campaigns and live experiences for clients like Eventbrite, Patreon and Google. READ MORE 2022 <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/cde8d0225cded7e4fc0e08951354fb10dea49fccca83bed6f7ea2847f1acc97f/untitled-shoot-9999.jpeg" data-mid="192773756" border="0" src="https://freight.cargo.site/w/1000/i/cde8d0225cded7e4fc0e08951354fb10dea49fccca83bed6f7ea2847f1acc97f/untitled-shoot-9999.jpeg" /> PATREON: WORKS IN PROGRESSCopywriting + ProgrammingMy team reimagined the SXSW showcase from the ground up, offering a window into the worlds Patreon creators are building in real time. READ MORE 2022 <img width="1176" height="778" width_o="1176" height_o="778" data-src="https://freight.cargo.site/t/original/i/cc0e184f2142fb7e7685a35f30a4ca1ad69ea6a216cec70f0b3f2ab51e4e2af1/Screen-Shot-2022-10-19-at-3.29.50-PM-1.png" data-mid="192773986" border="0" src="https://freight.cargo.site/w/1000/i/cc0e184f2142fb7e7685a35f30a4ca1ad69ea6a216cec70f0b3f2ab51e4e2af1/Screen-Shot-2022-10-19-at-3.29.50-PM-1.png" /> EVENTBRITE: RECONVENECopywriting + Creative StrategyReconvene is a global platform offering support to event creators, from resources and programming, to an accelerator program built to help launch their dream events. READ MORE 2022 <img width="1132" height="906" width_o="1132" height_o="906" data-src="https://freight.cargo.site/t/original/i/b2ccf0ef19a627808a804a6f44168c007b4e3fb766ac9fcf3e1b6e3bd7f4c6ae/Screen-Shot-2021-12-14-at-3.11.47-PM.png" data-mid="127421618" border="0" src="https://freight.cargo.site/w/1000/i/b2ccf0ef19a627808a804a6f44168c007b4e3fb766ac9fcf3e1b6e3bd7f4c6ae/Screen-Shot-2021-12-14-at-3.11.47-PM.png" /> FACEBOOK Copywriting + Creative Strategy As the first dedicated copywriter on Facebook’s Small Business Team, I led copy for multi-platform campaigns and resources helping entrepreneurs make the most of Facebook and IG ad tools. READ MORE 2019 - 2021 FULL-TIME <img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/43b4a4c9f082e588e199f5341b855fc9a4681f33f10ea088fe4124311db5412a/71855520_933877463671748_1965998890079485952_n.jpeg" data-mid="127422795" border="0" src="https://freight.cargo.site/w/1000/i/43b4a4c9f082e588e199f5341b855fc9a4681f33f10ea088fe4124311db5412a/71855520_933877463671748_1965998890079485952_n.jpeg" /> FEELS Curation + Production Over a six-year run, our festival brought together artists — from hometown heroes to luminaries like Yves Tumor and Janelle Monáe — celebrating radical imagination in music, art and film. READ MORE 2014 - 2020 <img width="1341" height="894" width_o="1341" height_o="894" data-src="https://freight.cargo.site/t/original/i/217eae373458e98009bb7e8ee7ca511883604619b08426709b9877b861fea99b/czi_web_about_approach1-1.jpeg" data-mid="127445655" border="0" src="https://freight.cargo.site/w/1000/i/217eae373458e98009bb7e8ee7ca511883604619b08426709b9877b861fea99b/czi_web_about_approach1-1.jpeg" /> CHAN ZUCKERBERG INITIATIVE Copywriting + Communications How do we create a more just, inclusive future? See how I helped spread the word about projects in education, science, criminal justice reform and more. READ MORE 2017 - 2018 <img width="1440" height="870" width_o="1440" height_o="870" data-src="https://freight.cargo.site/t/original/i/eac18a3fe9453c25f138fcb9042838a158da81dfdbd074bd17af22417a16e51e/111.jpeg" data-mid="127444190" border="0" src="https://freight.cargo.site/w/1000/i/eac18a3fe9453c25f138fcb9042838a158da81dfdbd074bd17af22417a16e51e/111.jpeg" /> THE FADER Journalism For years, The FADER set the standard for cutting-edge music coverage. My work for the magazine included long-form features, news, and social, with an eye toward regional scenes and subgenres. READ MORE 2016 - 2019 <img width="7952" height="5304" width_o="7952" height_o="5304" data-src="https://freight.cargo.site/t/original/i/712689c7404f75cd3046f259d472a87470965950a656aaa42bc931b91d8995fb/Photo-Oct-05--10-32-48-PM-4.jpg" data-mid="127445296" border="0" src="https://freight.cargo.site/w/1000/i/712689c7404f75cd3046f259d472a87470965950a656aaa42bc931b91d8995fb/Photo-Oct-05--10-32-48-PM-4.jpg" /> ETERNAL NOW: A PSYCHEDELIC SERVICE Curation + Production Variety show? Church service? Communal trip? FEELS took on a new shape with talks, experimental film, and an astral jazz house band. READ MORE 2019 - 2020 <img width="545" height="349" width_o="545" height_o="349" data-src="https://freight.cargo.site/t/original/i/442c1389f6b2ddd858c3a448883608b309f619c3ef10e72b01f5f511d8485e67/x2020.5050_05_H02-Large-JPEG_5x7-1-768x356-1.jpg" data-mid="127450236" border="0" src="https://freight.cargo.site/w/545/i/442c1389f6b2ddd858c3a448883608b309f619c3ef10e72b01f5f511d8485e67/x2020.5050_05_H02-Large-JPEG_5x7-1-768x356-1.jpg" /> EXHIBITION &amp; FILM PROJECTSCuration + Production As part of an ongoing collaboration, I’ve worked with the artist and filmmaker Adrian Burrell to help bring to life his SFMOMA solo debut, award-winning short films, and more. READ MORE 2019 - NOW © William M. Bundy, 2023. All rights reserved. https://willbundy.info/Eternal-Now Mon, 13 Dec 2021 21:09:45 +0000 Will Bundy https://willbundy.info/Eternal-Now ETERNAL NOW Home&nbsp;︎︎︎ Eternal Now <img width="1536" height="1176" width_o="1536" height_o="1176" data-src="https://freight.cargo.site/t/original/i/e5fe7078ca551f213fb6ca71bd964e51bbd7ac2dfa2f599d017db675073734e4/nownownow-1.jpg" data-mid="148934912" border="0" src="https://freight.cargo.site/w/1000/i/e5fe7078ca551f213fb6ca71bd964e51bbd7ac2dfa2f599d017db675073734e4/nownownow-1.jpg" /> Project: Eternal Now Role: Creative Direction, Curation, Spatial Design, Web Date: May 2022 - Now Eternal Now is a book shop, record shop, ar(k)chive, and communal space for the arts located in Oakland, California. The shop sells physical media and artwork, and hosts concerts, conversations, visual art events and other happenings — both inside the shop and out. Eternal Now also houses a growing archive of art publications, music and ephemera available as a resource to our collaborators. As co-founder and Director at Eternal Now, I curate the shop’s inventory, oversee programming for all events, and led the creative direction process for building out the space’s identity, social media and web presence. Over its first year-plus, the space has hosted performances and collaborations with artists like Lonnie Holley, Kehlani, Colloboh, Kesh, Tracy Ren, Nkiruka Oparah, Ovrkast, Zekarias Thompson, Matt Robidoux and many more. I also helped design and build out the space itself, in collaboration with Ali Madigan. <img width="2048" height="2048" width_o="2048" height_o="2048" data-src="https://freight.cargo.site/t/original/i/8a3b05003f941dc001491a49a3026d8388db98ac6b4d3ee08d15419a57c07d49/00165423-001654230010-2.jpg" data-mid="148935016" border="0" src="https://freight.cargo.site/w/1000/i/8a3b05003f941dc001491a49a3026d8388db98ac6b4d3ee08d15419a57c07d49/00165423-001654230010-2.jpg" /> <img width="1536" height="2317" width_o="1536" height_o="2317" data-src="https://freight.cargo.site/t/original/i/b27e273dc60256a5a7347936d5fddff1284c8d44e3baceda15ca65d79dd4923c/00165423-001654230011.jpg" data-mid="148935017" border="0" src="https://freight.cargo.site/w/1000/i/b27e273dc60256a5a7347936d5fddff1284c8d44e3baceda15ca65d79dd4923c/00165423-001654230011.jpg" /> <img width="1536" height="2317" width_o="1536" height_o="2317" data-src="https://freight.cargo.site/t/original/i/0f9e585e073fcebf3e0bfa918f2efb6685cc3e09f9b709189de4cba334b2e1d5/00165423-001654230026.jpg" data-mid="148935018" border="0" src="https://freight.cargo.site/w/1000/i/0f9e585e073fcebf3e0bfa918f2efb6685cc3e09f9b709189de4cba334b2e1d5/00165423-001654230026.jpg" /> <img width="1358" height="956" width_o="1358" height_o="956" data-src="https://freight.cargo.site/t/original/i/2ee34024bb40fba5700c66cb553d5340bcb4f465760beb1758c95d3c911f0c5b/Screen-Shot-2021-12-15-at-12.28.51-PM.png" data-mid="127505201" border="0" src="https://freight.cargo.site/w/1000/i/2ee34024bb40fba5700c66cb553d5340bcb4f465760beb1758c95d3c911f0c5b/Screen-Shot-2021-12-15-at-12.28.51-PM.png" />︎︎︎ ETERNALNOW.SPACE︎︎︎@ETERNALNOW.SPACE https://willbundy.info/Imprint-Projects Mon, 05 Dec 2022 22:16:49 +0000 Will Bundy https://willbundy.info/Imprint-Projects IMPRINT PROJECTS Home ︎︎︎ Imprint Projects <img width="5569" height="3713" width_o="5569" height_o="3713" data-src="https://freight.cargo.site/t/original/i/f141bd095e41c03862756de15105202719636a81a3e7ad4f9c584296f30384e4/untitled-shoot-7772.jpeg" data-mid="161084919" border="0" src="https://freight.cargo.site/w/1000/i/f141bd095e41c03862756de15105202719636a81a3e7ad4f9c584296f30384e4/untitled-shoot-7772.jpeg" /> Project: Imprint Projects (Various) Role: Copywriting, Creative Strategy, Programming Date: Jan. 2022 - Dec. 2022 Imprint Projects was a post-advertising agency with offices in Los Angeles, New York and San Francisco.For Imprint, I took on a variety of roles on major campaigns executed for brands including Eventbrite, Patreon, Smashbox Cosmetics, Lady Gaga’s Born This Way Foundation, and Google. Depending on the project, responsibilities included copywriting and crafting language for digital and print materials, scripting and creative strategy for video, and selecting and booking artists and performers for live experiences. Selected clients and projects below. PATREON <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/14b81bc4fce2de3e65fc5e5a8d56f3f9d554dfa3e834560ebdcea0acc8bc24b1/untitled-shoot-9989.jpeg" data-mid="174055802" border="0" src="https://freight.cargo.site/w/1000/i/14b81bc4fce2de3e65fc5e5a8d56f3f9d554dfa3e834560ebdcea0acc8bc24b1/untitled-shoot-9989.jpeg" /> ︎︎︎ Works in Progress @ SXSWReimaging the SXSW showcase from the ground up with a two-day program offering a window into the worlds Patreon creators are building in real time. Performers include Pussy Riot, Chapo Trap House, Madison McFerrin and more.In addition to the programming itself, the team at Imprint developed a variety of print and digital materials, including a print zine featuring in-depth interviews and features on participating artists, written and edited by Will.Role: Copywriter &amp; Strategist <img width="1445" height="811" width_o="1445" height_o="811" data-src="https://freight.cargo.site/t/original/i/de1ecb1d458593ebeaae7727c25ba21556b2ca8799106840571081b18ee89205/Zine_Patreon.gif" data-mid="161084517" border="0" src="https://freight.cargo.site/w/1000/i/de1ecb1d458593ebeaae7727c25ba21556b2ca8799106840571081b18ee89205/Zine_Patreon.gif" /> SMASHBOX COSMETICS <img width="3096" height="2064" width_o="3096" height_o="2064" data-src="https://freight.cargo.site/t/original/i/431bd3665cb8991fb5e1d31cfabc3de1271202c16be42f59dd761b5636916bc9/20220331_Smashbox_FullEdit_ML-25.jpeg" data-mid="161083501" border="0" src="https://freight.cargo.site/w/1000/i/431bd3665cb8991fb5e1d31cfabc3de1271202c16be42f59dd761b5636916bc9/20220331_Smashbox_FullEdit_ML-25.jpeg" /> ︎︎︎ Smashbox Open StudiosAn artist residency program geared to challenge traditional beauty ideals and connect with Gen Z. Particpating artists include Uzumaki Cepeda, Randijah Simons, and Gabriela Ruiz. Role: Copywriter <img width="4500" height="2418" width_o="4500" height_o="2418" data-src="https://freight.cargo.site/t/original/i/d03b8fe2f64381be3d0ca54d101b99ea063eccee58ce22d9adcc4d8aa65c8dc3/SmashboxOpenStudios_SocialAssets_Web.jpeg" data-mid="161085679" border="0" src="https://freight.cargo.site/w/1000/i/d03b8fe2f64381be3d0ca54d101b99ea063eccee58ce22d9adcc4d8aa65c8dc3/SmashboxOpenStudios_SocialAssets_Web.jpeg" /> EVENTBRITE <img width="5697" height="3798" width_o="5697" height_o="3798" data-src="https://freight.cargo.site/t/original/i/a05b1d690406dc5f2a11561c909b34ca3a44fa3081118d65cd8a3aedb26c61e8/10272021-Eventbrite-05958.jpeg" data-mid="161084139" border="0" src="https://freight.cargo.site/w/1000/i/a05b1d690406dc5f2a11561c909b34ca3a44fa3081118d65cd8a3aedb26c61e8/10272021-Eventbrite-05958.jpeg" /> ︎︎︎&nbsp;Reconvene Platform A global community for event creators, including an accelerator program providing direct support to emerging event creators building community and shaping culture ︎︎︎ Reconvene Summit Empowering creators to shape culture, build community, and spark connection through live experiences. ︎︎︎&nbsp;Born This Way Foundation Re.Mixer Festival A next-generation wellness festival designed to connect young people and raise awareness about mental health. Executed in collaboration with Lady Gaga’s Born This Way Foundation. Role: Copywriter &amp; Creative Strategist <img width="1050" height="600" width_o="1050" height_o="600" data-src="https://freight.cargo.site/t/original/i/b5dcc522904fc1f0eaa8b996103a94ddd30a66bc49003ff5736ed8f7de0a68c7/EventbriteSessions.gif" data-mid="161088971" border="0" src="https://freight.cargo.site/w/1000/i/b5dcc522904fc1f0eaa8b996103a94ddd30a66bc49003ff5736ed8f7de0a68c7/EventbriteSessions.gif" /> https://willbundy.info/Eventbrite-Reconvene Tue, 03 Oct 2023 20:58:15 +0000 Will Bundy https://willbundy.info/Eventbrite-Reconvene EVENTBRITE: RECONVENE Home ︎︎︎ Eventbrite: Reconvene <img width="1176" height="778" width_o="1176" height_o="778" data-src="https://freight.cargo.site/t/original/i/cc0e184f2142fb7e7685a35f30a4ca1ad69ea6a216cec70f0b3f2ab51e4e2af1/Screen-Shot-2022-10-19-at-3.29.50-PM-1.png" data-mid="192632257" border="0" src="https://freight.cargo.site/w/1000/i/cc0e184f2142fb7e7685a35f30a4ca1ad69ea6a216cec70f0b3f2ab51e4e2af1/Screen-Shot-2022-10-19-at-3.29.50-PM-1.png" /> Project: Eventbrite: Reconvene (Various) Role: Copywriting, Creative Strategy, Video Date: Jan. 2022 - Nov. 2022 In 2022, I contributed to several “post-advertising” campaigns executed for Eventbrite by a small team at Imprint Projects. This set of projects centered on Eventbrite’s Reconvene, a global community platform supporting event creators. Launched in 2021, in the midst of the early pandemic, Reconvene offers valuable resources, from educational programming to an accelerator program for emerging creators.Responsibilities varied depending on the project, from copywriting and crafting language for digital and print materials, to scripting and storyboarding for video content.︎︎︎ Reconvene Accelerator The Reconvene Accelerator provides direct support to emerging creators to launch and grow their dream events. Winners received $10K in funding and mentorship from industry leaders in music, wellness, and food &amp; beverage. For the campaign around the accelerator’s inaugural cycle, I developed language and wrote copy for all digital/social assets. I also collaborated with video producers and editors to script video pieces raising awareness for the program and documenting winners’ journeys as their events came to life.<img width="2188" height="1251" width_o="2188" height_o="1251" data-src="https://freight.cargo.site/t/original/i/50c1c8aef5682c9adbffd76eb82f41752f881b5dd5a559b7565fbca43f23f966/EventbriteMocks-17.png" data-mid="192631256" border="0" src="https://freight.cargo.site/w/1000/i/50c1c8aef5682c9adbffd76eb82f41752f881b5dd5a559b7565fbca43f23f966/EventbriteMocks-17.png" /> ︎︎︎ Reconvene Summit For the second annual Reconvene Summit, my team at Imprint brought together event creators from around the globe to share knowledge on creating impactful experiences and growing thriving businesses. With keynotes from Priya Parker and Seth Godin, talks focused on how to create impactful experiences and grow thriving businesses through branding, partnerships, and community building. For the Summit project, I served as in-house copywriter, collaborating with a multidisciplinary team to script video content, and develop language to market the event across a wide variety of digital assets. <img width="1176" height="778" width_o="1176" height_o="778" data-src="https://freight.cargo.site/t/original/i/cc0e184f2142fb7e7685a35f30a4ca1ad69ea6a216cec70f0b3f2ab51e4e2af1/Screen-Shot-2022-10-19-at-3.29.50-PM-1.png" data-mid="192632257" border="0" src="https://freight.cargo.site/w/1000/i/cc0e184f2142fb7e7685a35f30a4ca1ad69ea6a216cec70f0b3f2ab51e4e2af1/Screen-Shot-2022-10-19-at-3.29.50-PM-1.png" /> <img width="1142" height="642" width_o="1142" height_o="642" data-src="https://freight.cargo.site/t/original/i/28f0b0ee8880acf7cb0a9be5e37af7fa81c4c66eb90e9ae2e9babc76c5141c35/Screen-Shot-2022-10-19-at-5.27.00-PM-1.png" data-mid="192632261" border="0" src="https://freight.cargo.site/w/1000/i/28f0b0ee8880acf7cb0a9be5e37af7fa81c4c66eb90e9ae2e9babc76c5141c35/Screen-Shot-2022-10-19-at-5.27.00-PM-1.png" /> ︎︎︎ Born This Way Foundation Re.Mixer Festival In 2022, Eventbrite announced a major, multi-year commitment to help relieve the epidemic of social isolation among young people through research, policy work, partnerships with nonprofits, and programs to support social connection.To kickstart this work, they teamed up with Lady Gaga’s Born This Way Foundation and engaged Imprint Projects to launch a series of live events alongside Lady Gaga’s Chromatica Ball Tour that destigmatize mental health challenges and foster connection. Together we created Re.Mixer, a new daytime festival with events in New York and Los Angeles. The series enlisted artists, local nonprofits and Eventbrite creators to curate a series of workshops, talks, and mental health resources that promote collective wellness and joy. For Re.Mixer, I helped develop language to frame the project, wrote copy for digital marketing assets, and developed scripts and storyboards for video content capturing the events, and highlighting event creators and attendees. <img width="886" height="592" width_o="886" height_o="592" data-src="https://freight.cargo.site/t/original/i/ae4f38303adec6c08a52714a882f21248b210fa5bfb90f601c6eb0b4109a0f19/Screen-Shot-2022-10-05-at-1.57.33-PM-1.png" data-mid="192636575" border="0" src="https://freight.cargo.site/w/886/i/ae4f38303adec6c08a52714a882f21248b210fa5bfb90f601c6eb0b4109a0f19/Screen-Shot-2022-10-05-at-1.57.33-PM-1.png" /> https://willbundy.info/Patreon-Works-in-Progress-SXSW Tue, 03 Oct 2023 20:34:04 +0000 Will Bundy https://willbundy.info/Patreon-Works-in-Progress-SXSW PATREON: WORKS IN PROGRESS Home ︎︎︎ Patreon: Works in Progress <img width="5569" height="3713" width_o="5569" height_o="3713" data-src="https://freight.cargo.site/t/original/i/f141bd095e41c03862756de15105202719636a81a3e7ad4f9c584296f30384e4/untitled-shoot-7772.jpeg" data-mid="192628961" border="0" src="https://freight.cargo.site/w/1000/i/f141bd095e41c03862756de15105202719636a81a3e7ad4f9c584296f30384e4/untitled-shoot-7772.jpeg" /> Project: Patreon: Works in Progress @ SXSW Role: Copywriting, Creative Strategy, Programming Date: Jan. 2022 - Mar. 2022 Along with my team at Imprint Projects, I helped reimagine the SXSW showcase from the ground up, with Patreon: Works in Progress, a two-day program offering a window into the worlds Patreon’s signature creators are building in real time. Performers and guests included Pussy Riot, Chapo Trap House, Madison McFerrin, KevOnStage, and Patreon founder Jack Conte. For Works in Progress, I helped handpick a roster of performers and contributors and conceptualize programming, including music, live podcasting, durational art performances, digital/video art and more. As a companion piece to the live program, I contributed to a wide variety of print and digital materials, including a print magazine for which I led content development, writing and editing in-depth interviews and profiles on participating artists. <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/14b81bc4fce2de3e65fc5e5a8d56f3f9d554dfa3e834560ebdcea0acc8bc24b1/untitled-shoot-9989.jpeg" data-mid="192628973" border="0" src="https://freight.cargo.site/w/1000/i/14b81bc4fce2de3e65fc5e5a8d56f3f9d554dfa3e834560ebdcea0acc8bc24b1/untitled-shoot-9989.jpeg" /><img width="1445" height="811" width_o="1445" height_o="811" data-src="https://freight.cargo.site/t/original/i/de1ecb1d458593ebeaae7727c25ba21556b2ca8799106840571081b18ee89205/Zine_Patreon.gif" data-mid="192628960" border="0" src="https://freight.cargo.site/w/1000/i/de1ecb1d458593ebeaae7727c25ba21556b2ca8799106840571081b18ee89205/Zine_Patreon.gif" /> <img width="2801" height="1801" width_o="2801" height_o="1801" data-src="https://freight.cargo.site/t/original/i/403f58d901e21b2c57d539e8716d7f40577f0c0bffdb46c89d7162dd9ca89935/untitled-shoot-9664.jpeg" data-mid="192630426" border="0" src="https://freight.cargo.site/w/1000/i/403f58d901e21b2c57d539e8716d7f40577f0c0bffdb46c89d7162dd9ca89935/untitled-shoot-9664.jpeg" /> <img width="2777" height="1611" width_o="2777" height_o="1611" data-src="https://freight.cargo.site/t/original/i/312b4e9823bde2026dbb3faf1982862d7daf056e926f233957c5e6fd0afd110b/untitled-shoot-8364.jpeg" data-mid="192630425" border="0" src="https://freight.cargo.site/w/1000/i/312b4e9823bde2026dbb3faf1982862d7daf056e926f233957c5e6fd0afd110b/untitled-shoot-8364.jpeg" /> https://willbundy.info/Worldly Fri, 29 Mar 2024 01:00:35 +0000 Will Bundy https://willbundy.info/Worldly WORLDLY Home ︎︎︎ Worldly <img width="1610" height="1073" width_o="1610" height_o="1073" data-src="https://freight.cargo.site/t/original/i/6ee6adef0242d7d41b15671089ee3183b916524f4824fa4a49c03da4dc103db9/booth-Cropped-1.png" data-mid="207853442" border="0" src="https://freight.cargo.site/w/1000/i/6ee6adef0242d7d41b15671089ee3183b916524f4824fa4a49c03da4dc103db9/booth-Cropped-1.png" /> Project: Worldly Role: Copywriting, Creative Strategy Date: January - June 2023 Worldly is the planet's most comprehensive impact intelligence platform. It's also the exclusive home of the Higg Index, the most widely adopted sustainability framework in the apparel industry. In 2023, Higg relaunched as Worldly. Building on the language developed by Watson Creative, I worked closely with Worldly’s creative team to refine messaging across assets laying out the company's identity, values and core suite of products to prepare for launch.For the rebrand, we focused on making the technical more approachable, leading with a future-forward story about a generational shift in how consumer goods are made. Assets I wrote and edited for include the new Wordly homepage, About Us,&nbsp;solutions guides, and internal branding guidelines. I also crafted content for Worldly’s blog, which features tips and resources for sustainability professionals. <img width="1000" height="968" width_o="1000" height_o="968" data-src="https://freight.cargo.site/t/original/i/57365982b4358172134b915c1e76c4470d721954f5896d4755c4f9e78f795301/home01.png" data-mid="207851868" border="0" src="https://freight.cargo.site/w/1000/i/57365982b4358172134b915c1e76c4470d721954f5896d4755c4f9e78f795301/home01.png" /><img width="1000" height="968" width_o="1000" height_o="968" data-src="https://freight.cargo.site/t/original/i/2552650d08c7664ae9e4910d2507c7356e9a01f1eb17a67f261107eb6f808aa9/home04.png" data-mid="207851870" border="0" src="https://freight.cargo.site/w/1000/i/2552650d08c7664ae9e4910d2507c7356e9a01f1eb17a67f261107eb6f808aa9/home04.png" /> <img width="1000" height="563" width_o="1000" height_o="563" data-src="https://freight.cargo.site/t/original/i/e337424da35356e0c70dcb6dd4dac75265bdd29a9f8273035a7192d740f451b0/Worldly_Jacket_1800x1013.png" data-mid="207851872" border="0" src="https://freight.cargo.site/w/1000/i/e337424da35356e0c70dcb6dd4dac75265bdd29a9f8273035a7192d740f451b0/Worldly_Jacket_1800x1013.png" /> https://willbundy.info/Facebook Mon, 13 Dec 2021 21:09:46 +0000 Will Bundy https://willbundy.info/Facebook FACEBOOK FOR SMALL BUSINESS Home ︎︎︎ Facebook for Small Business <img width="1132" height="898" width_o="1132" height_o="898" data-src="https://freight.cargo.site/t/original/i/f4d1ad2ec07b2c1a094ce44f08bf349b7d182dacd85944c5481d0415e7670661/Screen-Shot-2021-12-14-at-3.11.47-PM.png" data-mid="127505629" border="0" src="https://freight.cargo.site/w/1000/i/f4d1ad2ec07b2c1a094ce44f08bf349b7d182dacd85944c5481d0415e7670661/Screen-Shot-2021-12-14-at-3.11.47-PM.png" /> Client: Facebook + Instagram Role: Copywriting, Creative Strategy Date: June 2019 - June 2021 The small business team (SMB) at Facebook creates web resources and campaigns to help entrepreneurs make the most of their presence on Facebook and Instagram. As the first dedicated, in-house copywriter hired by the team, I crafted copy for multi-platform campaigns and customer-facing websites designed to make Facebook’s advertising tools accessible to small business owners. Projects include the Facebook for Small Business homepage, the COVID-19 Business Resource Hub, custom ad guides and plans, and developing team guidelines for language, style, voice and tone.<img width="2496" height="1188" width_o="2496" height_o="1188" data-src="https://freight.cargo.site/t/original/i/ca44980b941f171855d2aa0d4ed4e37d99dcd3727a61d441e42162b6ec60c93d/Screen-Shot-2021-12-15-at-12.39.09-PM.png" data-mid="127506620" border="0" src="https://freight.cargo.site/w/1000/i/ca44980b941f171855d2aa0d4ed4e37d99dcd3727a61d441e42162b6ec60c93d/Screen-Shot-2021-12-15-at-12.39.09-PM.png" /> <img width="2486" height="1182" width_o="2486" height_o="1182" data-src="https://freight.cargo.site/t/original/i/c90b44506cd24893815eeeb8caa249cad1dae3ff40b184585c9a7c1f7701f932/Screen-Shot-2021-12-15-at-12.38.28-PM.png" data-mid="127506609" border="0" src="https://freight.cargo.site/w/1000/i/c90b44506cd24893815eeeb8caa249cad1dae3ff40b184585c9a7c1f7701f932/Screen-Shot-2021-12-15-at-12.38.28-PM.png" /> <img width="2502" height="1188" width_o="2502" height_o="1188" data-src="https://freight.cargo.site/t/original/i/8f057909d724f4ce01f2c42631621044cacc512194d380c7d869adf9a2bdb62a/Screen-Shot-2021-12-15-at-12.44.40-PM.png" data-mid="127506610" border="0" src="https://freight.cargo.site/w/1000/i/8f057909d724f4ce01f2c42631621044cacc512194d380c7d869adf9a2bdb62a/Screen-Shot-2021-12-15-at-12.44.40-PM.png" /> https://willbundy.info/CZI Tue, 14 Dec 2021 18:54:58 +0000 Will Bundy https://willbundy.info/CZI CHAN ZUCKERBERG INITIATIVEHome ︎︎︎ Chan Zuckerberg Initiative <img width="1341" height="894" width_o="1341" height_o="894" data-src="https://freight.cargo.site/t/original/i/217eae373458e98009bb7e8ee7ca511883604619b08426709b9877b861fea99b/czi_web_about_approach1-1.jpeg" data-mid="127508926" border="0" src="https://freight.cargo.site/w/1000/i/217eae373458e98009bb7e8ee7ca511883604619b08426709b9877b861fea99b/czi_web_about_approach1-1.jpeg" /> CHAN ZUCKERBERG INITIATIVE Client: Chan Zuckerberg Initiative Role: Copywriting, Communications Date: November 2017 - November 2018 How do we create a more just, inclusive future? The Chan Zuckerberg Initiative believes combining technology and community-driven solutions can help us get there. In 2017, I joined the team at CZI, writing copy for web, social and press releases. As the org rolled out new projects, I helped write announcements for leadership, including Mark Zuckerberg, Priscilla Chan, and David Plouffe.. Taking into account each writer’s perspective and voice, I helped communicate the intention behind granting efforts in science, technology, education and criminal justice reform. And when CZI took on a website rebrand, I worked with internal and agency partners to craft language to communicate the organization’s core values. Projects include the CZI homepage, About Us, and select posts on social channels for CZI, Mark,&nbsp;Priscilla&nbsp;and more. <img width="1796" height="1134" width_o="1796" height_o="1134" data-src="https://freight.cargo.site/t/original/i/29f89fa3cd39f7454999c40281e086ffde9001f7c74cc3ea1dc69d2b3894144f/Screen-Shot-2021-12-15-at-1.10.54-PM.png" data-mid="127510032" border="0" src="https://freight.cargo.site/w/1000/i/29f89fa3cd39f7454999c40281e086ffde9001f7c74cc3ea1dc69d2b3894144f/Screen-Shot-2021-12-15-at-1.10.54-PM.png" /> <img width="2502" height="1194" width_o="2502" height_o="1194" data-src="https://freight.cargo.site/t/original/i/31cd2f3259e5829c13bc66ba5d1d3cff9a3677b2ff0812fe966532153b789246/Screen-Shot-2021-12-15-at-1.06.51-PM.png" data-mid="127509587" border="0" src="https://freight.cargo.site/w/1000/i/31cd2f3259e5829c13bc66ba5d1d3cff9a3677b2ff0812fe966532153b789246/Screen-Shot-2021-12-15-at-1.06.51-PM.png" /> <img width="1790" height="1192" width_o="1790" height_o="1192" data-src="https://freight.cargo.site/t/original/i/bab5856e6a14a9926f7887c0943193b572f51a820d7b0b3aaf15d76e418ab01a/Screen-Shot-2021-12-15-at-1.09.25-PM.png" data-mid="127509905" border="0" src="https://freight.cargo.site/w/1000/i/bab5856e6a14a9926f7887c0943193b572f51a820d7b0b3aaf15d76e418ab01a/Screen-Shot-2021-12-15-at-1.09.25-PM.png" /> https://willbundy.info/The-FADER Tue, 14 Dec 2021 19:31:11 +0000 Will Bundy https://willbundy.info/The-FADER THE FADERHome ︎︎︎ The FADER <img width="1440" height="870" width_o="1440" height_o="870" data-src="https://freight.cargo.site/t/original/i/eac18a3fe9453c25f138fcb9042838a158da81dfdbd074bd17af22417a16e51e/111.jpeg" data-mid="127510511" border="0" src="https://freight.cargo.site/w/1000/i/eac18a3fe9453c25f138fcb9042838a158da81dfdbd074bd17af22417a16e51e/111.jpeg" /> Client: The FADER Role: Contributor Date: September 2016 - June 2018 For almost two decades, The FADER set the standard for cutting-edge coverage of the most exciting music on the planet. Starting in 2016, my work for the magazine included features, blogging, essays and interviews, with an eye toward cutting-edge artists in specific regional scenes and subgenres. Daily responsibilities included real-time news reporting, blog posts, and posting through The FADER’s social media accounts, which reach a global audience of 1M+.Check out 500+ articles in my archive at The FADER, or a few select pieces below: ︎︎︎“Lil B’s First-Ever Art Show Was All About Giving Back,” May 2018.︎︎︎“Colin Kaepernick is Too Good for Football,” August 2017.︎︎︎“A Raw Conversation with SOBxRBE,” April 2017. <img width="1270" height="1170" width_o="1270" height_o="1170" data-src="https://freight.cargo.site/t/original/i/0f81f725f8d84d9ce72a2e471c67619efa73ea518161a635003c7a3683980dac/Screen-Shot-2021-12-15-at-1.36.48-PM.png" data-mid="127511988" border="0" src="https://freight.cargo.site/w/1000/i/0f81f725f8d84d9ce72a2e471c67619efa73ea518161a635003c7a3683980dac/Screen-Shot-2021-12-15-at-1.36.48-PM.png" /> <img width="1272" height="1190" width_o="1272" height_o="1190" data-src="https://freight.cargo.site/t/original/i/09330daa69bd522d75c0faa532c7e52322be47bedfbd38dafccc8d2eaad2e617/Screen-Shot-2021-12-15-at-1.36.16-PM.png" data-mid="127511986" border="0" src="https://freight.cargo.site/w/1000/i/09330daa69bd522d75c0faa532c7e52322be47bedfbd38dafccc8d2eaad2e617/Screen-Shot-2021-12-15-at-1.36.16-PM.png" /> <img width="993" height="1200" width_o="993" height_o="1200" data-src="https://freight.cargo.site/t/original/i/dad685b0aef1de4469ef02fb3bff41f865bebde02c6e6cb1fc636d854522134d/giphy.gif" data-mid="127511163" border="0" src="https://freight.cargo.site/w/993/i/dad685b0aef1de4469ef02fb3bff41f865bebde02c6e6cb1fc636d854522134d/giphy.gif" /> https://willbundy.info/FEELS Mon, 13 Dec 2021 21:09:46 +0000 Will Bundy https://willbundy.info/FEELS FEELSHome ︎︎︎ FEELS <img width="800" height="533" width_o="800" height_o="533" data-src="https://freight.cargo.site/t/original/i/b6e8866575dc00075136c1bcfbde3da54e246617240d0f997469d6679158848a/MG_5885.jpeg" data-mid="127447568" border="0" src="https://freight.cargo.site/w/800/i/b6e8866575dc00075136c1bcfbde3da54e246617240d0f997469d6679158848a/MG_5885.jpeg" /> Project: FEELS Role: Director &amp; Lead Booker/Curator Date: 2014 - NOW Selected Collaborators: Abra, ALLBLACK, Bbymutha, Brontez Purnell, The Internet, Janelle Monáe, Jeffrey Cheung, Kelis, Kesh, Lil B, Lonnie Holley, Moses Sumney, Muzae Sesay, Mykki Blanco, Princess Nokia, Ryan Hemsworth, Sadie Barnette, Spellling, Teklife, Toro y Moi, Yetunde Olagbaju, Yves Tumor, Zack Fox Partners: BAMPFA, FACT, Jack Daniel’s, Lagunitas, Pabst, Red Bull Music, YR Media Press:East Bay Express FACT Forbes The FADERJuxtapoz KQED Pitchfork Founded in 2014, FEELS is a festival and exhibition series celebrating radical imagination in art, music and film. From its warehouse beginnings in the Oakland underground, FEELS has grown into a premier gathering of visionary artists — emerging and established, from the Bay Area and beyond. For the festival’s last edition, FEELS 6, we took over the Craneway Pavilion in Richmond with performances from Kelis, Princess Nokia, Yves Tumor and artwork from Chaz Bear, Lonnie Holley, and more.&nbsp; To preview the fest, we teamed up with the Berkeley Art Museum &amp; Pacific Film Archive for a one-night takeover, pairing short films from contemporary collaborators with psychedelic gems from the archive. And to lead off the weekend, we hosted a live premier of Janelle Monáe‘s Dirty Computer. As co-founder and Director, I led booking/curation and production of all FEELS events, as well as art direction, marketing and media strategy. Along with a small team, I helped grow the festival from a small underground gathering to an award-winning festival with 3000+ attendees per show, and hundreds of participating artists over a six-year run. <img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/30e559f7cb5914faf3868a183615171a97694d8b26259f2c997672473a5932be/71855520_933877463671748_1965998890079485952_n.jpeg" data-mid="127447706" border="0" src="https://freight.cargo.site/w/1000/i/30e559f7cb5914faf3868a183615171a97694d8b26259f2c997672473a5932be/71855520_933877463671748_1965998890079485952_n.jpeg" /> <img width="1880" height="1254" width_o="1880" height_o="1254" data-src="https://freight.cargo.site/t/original/i/e2a36ae89f62254f56402549ad5e5b85dd860b24501315f0a91fbf6485cf0fe1/FEELS-VI-Andre-Elliott-83.jpg" data-mid="127513350" border="0" src="https://freight.cargo.site/w/1000/i/e2a36ae89f62254f56402549ad5e5b85dd860b24501315f0a91fbf6485cf0fe1/FEELS-VI-Andre-Elliott-83.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/8f9efd3c24e71d0ba7d2ae5b44047d300d6de339db254b0c550c473ffbc73be1/Amina-El-Kabbany-thecaffeinist-34.jpg" data-mid="127447797" border="0" src="https://freight.cargo.site/w/1000/i/8f9efd3c24e71d0ba7d2ae5b44047d300d6de339db254b0c550c473ffbc73be1/Amina-El-Kabbany-thecaffeinist-34.jpg" /> <img width="1880" height="1254" width_o="1880" height_o="1254" data-src="https://freight.cargo.site/t/original/i/f28047cd209a2b3fe9243310ab2e617c2724a2b0964f35d10f57c4900698ee14/FEELS-VI-Andre-Elliott-55.jpg" data-mid="127513348" border="0" src="https://freight.cargo.site/w/1000/i/f28047cd209a2b3fe9243310ab2e617c2724a2b0964f35d10f57c4900698ee14/FEELS-VI-Andre-Elliott-55.jpg" /> <img width="1880" height="1254" width_o="1880" height_o="1254" data-src="https://freight.cargo.site/t/original/i/917c91d75b8ad9f550eb233f90e068b64c5923c0fa204efb56150ade66debe86/FEELS-VI-Andre-Elliott-48.jpg" data-mid="127513347" border="0" src="https://freight.cargo.site/w/1000/i/917c91d75b8ad9f550eb233f90e068b64c5923c0fa204efb56150ade66debe86/FEELS-VI-Andre-Elliott-48.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/94cd873d62d6c65613d2774a14b8ac19b8806cb32b1f23c56abbdf202134097f/Amina-El-Kabbany-thecaffeinist-282-2.jpg" data-mid="127447804" border="0" src="https://freight.cargo.site/w/1000/i/94cd873d62d6c65613d2774a14b8ac19b8806cb32b1f23c56abbdf202134097f/Amina-El-Kabbany-thecaffeinist-282-2.jpg" /> <img width="1880" height="1254" width_o="1880" height_o="1254" data-src="https://freight.cargo.site/t/original/i/10bb274f8771b6892767f7e1989059d709a488c90e2d8870c4763c37a0403141/FEELS-VI-Andre-Elliott-13.jpg" data-mid="127513346" border="0" src="https://freight.cargo.site/w/1000/i/10bb274f8771b6892767f7e1989059d709a488c90e2d8870c4763c37a0403141/FEELS-VI-Andre-Elliott-13.jpg" /> Photos via Amina El Kabbany, Andre Elliott, Katie Walsh and Estefany Gonzalez for KQED. Video by Theo Schear.